Reinstate the Very Berry Hibiscus Refreshers at Starbucks

The Issue

I am among a great number of Starbucks patrons, for whom the Very Berry Hibiscus Refresher was a favorite go-to beverage. This unique drink's disappearance from the menu left us disappointed and longing for its return. Our preference for this beverage wasn't just about its delightful taste or refreshing characteristics. It represented a significant reason people purchased from Starbucks. It was more than just a beverage - it was an integral part of our routine and lifestyle.

According to a survey by UBS, four out of five Starbucks customers have a preferred beverage that they order more often than others (UBS Survey, 2018). These preferred drinks often play a crucial role in customer loyalty and driving repeat business. With the removal of the Very Berry Hibiscus Refresher, a portion of their customer base lost their favored drink, impacting Starbucks' brand loyalty.

Therefore, we believe Starbucks should reintroduce the Very Berry Hibiscus Refresher on their menu. This would not only meet the demands of its loyal customers but also reinforce its commitment to catering to the varied tastes and preferences of its consumers. Let's bring back the Very Berry Hibiscus Refresher to Starbucks' menu. It's time for our voices to be heard. Please sign the petition to show your support.

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The Issue

I am among a great number of Starbucks patrons, for whom the Very Berry Hibiscus Refresher was a favorite go-to beverage. This unique drink's disappearance from the menu left us disappointed and longing for its return. Our preference for this beverage wasn't just about its delightful taste or refreshing characteristics. It represented a significant reason people purchased from Starbucks. It was more than just a beverage - it was an integral part of our routine and lifestyle.

According to a survey by UBS, four out of five Starbucks customers have a preferred beverage that they order more often than others (UBS Survey, 2018). These preferred drinks often play a crucial role in customer loyalty and driving repeat business. With the removal of the Very Berry Hibiscus Refresher, a portion of their customer base lost their favored drink, impacting Starbucks' brand loyalty.

Therefore, we believe Starbucks should reintroduce the Very Berry Hibiscus Refresher on their menu. This would not only meet the demands of its loyal customers but also reinforce its commitment to catering to the varied tastes and preferences of its consumers. Let's bring back the Very Berry Hibiscus Refresher to Starbucks' menu. It's time for our voices to be heard. Please sign the petition to show your support.

Support now

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The Decision Makers

Kevin Johnson
Dixon City Council - District 3
Starbucks Australia
Starbucks Australia
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