Reinstate the Production and Sales of SoBe Drinks

Recent signers:
Jeremy Sacksteder and 19 others have signed recently.

The Issue

Growing up, my family was a diverse mix of personalities. My brother, aunt, uncle, and I lived together when we were younger. Despite our differences in age and interests, there was one thing that always brought us together - SoBe drinks. These beverages were more than just refreshments; they were a symbol of unity for our family.

However, the discontinuation of these drinks has left a void in our lives. We are not alone in this sentiment; thousands across the country share our nostalgia for SoBe drinks.

SoBe beverages offered unique flavors like Pina Colada and Strawberry Daiquiri that are hard to find elsewhere today. The brand had an estimated 2% market share in the US non-alcoholic beverage industry at its peak (Beverage Digest). This shows that it wasn't just loved by my family but also by many others nationwide.

We urge PepsiCo Inc., which owns SoBe Beverages LLC., to reconsider their decision to discontinue these beloved drinks. By doing so, they would not only bring joy back into homes like ours but also tap into a potential market segment longing for these unique flavors.

Please sign this petition if you too miss the taste of your favorite SoBE drink or simply believe in preserving small joys that bring families closer together!

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Recent signers:
Jeremy Sacksteder and 19 others have signed recently.

The Issue

Growing up, my family was a diverse mix of personalities. My brother, aunt, uncle, and I lived together when we were younger. Despite our differences in age and interests, there was one thing that always brought us together - SoBe drinks. These beverages were more than just refreshments; they were a symbol of unity for our family.

However, the discontinuation of these drinks has left a void in our lives. We are not alone in this sentiment; thousands across the country share our nostalgia for SoBe drinks.

SoBe beverages offered unique flavors like Pina Colada and Strawberry Daiquiri that are hard to find elsewhere today. The brand had an estimated 2% market share in the US non-alcoholic beverage industry at its peak (Beverage Digest). This shows that it wasn't just loved by my family but also by many others nationwide.

We urge PepsiCo Inc., which owns SoBe Beverages LLC., to reconsider their decision to discontinue these beloved drinks. By doing so, they would not only bring joy back into homes like ours but also tap into a potential market segment longing for these unique flavors.

Please sign this petition if you too miss the taste of your favorite SoBE drink or simply believe in preserving small joys that bring families closer together!

The Decision Makers

SoBe Beverages LLC
SoBe Beverages LLC

Supporter Voices

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Petition created on March 5, 2024