Over the past five years, the landscape of personal injury (PI) advertising has shifted 
dramatically. Traditionally, licensed law firms have been the primary advertisers, using TV, 
billboards, search engines, and social media to responsibly reach those needing legal 
representation. These firms, governed by state bar advertising rules, relied on digital 
marketing agencies for support within ethical boundaries.
However, a troubling trend has emerged. After gaining knowledge of the personal injury 
space and recognizing the high value of legal leads, many marketing agencies have pivoted 
to operating independently, promoting misleading, non-compliant advertisements 
designed solely to capture and sell consumer information. They use actors and fabricated 
testimonials to promote so-called "AI apps" that promise large settlements without 
involving an attorney.
Common ad scripts include:
• “Don’t call a lawyer—use this AI app to get a big check just like me.”
• “I got $300k without hiring an attorney. Here’s how you can too.”
• “Insurance companies don’t want you to know about this app…”
These statements are not only false but dangerously manipulative. They create unrealistic 
expectations, erode trust in the legal profession, and mislead accident victims into 
surrendering their information to unverified intermediaries. These ads frequently appear on 
platforms like Facebook and Instagram, often from fake pages created solely to run high volume ad campaigns.
This unchecked behavior has triggered a range of issues:
• Increased fraudulent and staged accidents due to the financial allure promoted in 
these ads.
• Rising insurance premiums, as carriers adjust rates to offset an influx of 
questionable claims.
• Public misinformation, as marketing firms with no legal training disseminate 
distorted or outright false legal guidance.
• Unfair market conditions, where licensed attorneys are sidelined in favor of lead 
brokers with no professional accountability.
The integrity of legal advertising must be protected.
What we hope this petition to achieve are:1. Launch a formal review of personal injury advertising practices on digital platforms 
across the state.
2. Collaborate with the State Bar Association to create clear, enforceable digital 
advertising standards for legal-related content.
3. Pursue legislation or regulatory action to limit or prohibit non-lawyer entities' 
unauthorized brokering of personal injury claims.
This is a bubble—and if left unchecked, it will burst in ways that may damage not only 
consumer trust but the broader justice system.
I welcome the opportunity to assist with or share deeper insights into these practices.