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Recycle Caps with Aveda

This petition had 91 supporters

RECYCLE CAPS WITH AVEDA Aveda found that a majority of plastic bottle caps do not get recycled today.

Often these caps end up as litter or trash, ending up in landfills and beaches or migrating into our rivers and oceans. Birds and other marine creatures mistake them for food with tragic results. The magnitude of this pollution problem is devastating to our oceans and wildlife.

What most people don't realize is if you recycle your plastic bottles and don't remove the caps most places will not recycle the bottle. Reason is because it would take too long and too many employees to sit there all day unscrewing the caps form the bottles. So it gets tossed in the garbage pile. All along you thought you were recycling. REMOVE YOUR CAPS!!!

You can be part of the solution by joining Recycle Caps with Aveda.

Aveda is announcing a new recycling initiative that helps extend the current boundaries of recycling and elicit participation from all corners of our community. With the help of our network of salons and stores, in partnership with community schools, we are building a new recycling program for plastic bottle caps in which caps are collected at stores and schools and then sent by Aveda to our recycler where the material is recycled into new caps and containers. Aveda has been able to work closely with our suppliers to develop ways to make new caps and containers from the recycled caps. We hope to ship new products using this reworked, environmentally-friendly material later this year.

What type of caps do we collect?
The program accepts caps that are rigid polypropylene plastic, sometimes noted with a 5 in the chasing arrows recycling symbol. This includes caps that twist on with a threaded neck such as caps on shampoo, water, soda, milk and other beverage bottles, flip top caps on tubes and food product bottles (such as ketchup and mayonnaise), laundry detergents and some jar lids such as peanut butter. Excluded from collection are pharmaceutical lids and non rigid lids such as yogurt lids, tub lids (margarine, cottage cheese), and screw on lids that are not rigid. If you can bend or break the lid with your bare hands, than it does not meet the rigid plastic definition. Please do not include any metal lids or plastic pumps or sprayers. Unfortunately, too much of the wrong types of materials can contaminate the recycling process. We appreciate your efforts in keeping it clean!

We kicked the cap out of plastic at
New York Fashion Week Spring/Summer 2009

Fashion Week Spring/Summer 2009 marked the official kick-off of Aveda's Caps Recycling Program—our powerful grassroots effort to help save marine life by reducing the amount of caps littering our beaches and oceans. Models, stylists and designers backstage participated in the program—bringing in their plastic caps to Rodarte, 3.1 Phillip Lim, Preen and Alexander Wang—Aveda's designer partners in "green-ing" the runways.

Join the Recycle Caps with Aveda campaign. Bring your plastic caps into an Aveda Store and feel great knowing that they will be repurposed into new Aveda packaging and kept from entering our waterways and harming wildlife.

Want to know how your school can get involved?
Click to learn more: Parents | Teachers. Remember to contact when you are ready to enroll your school.

Like to color or know a child who does?
Click here for a Fun and Educational Recycle Caps with Aveda Coloring Page. Enjoy!

Today: Bob is counting on you

Bob Packer needs your help with “Recycle Caps with Aveda”. Join Bob and 90 supporters today.