The Canadian boreal forest is an ancient wilderness home to caribou, families of wolves, lynx and billions of migratory birds. It acts as the lungs of North America, with old-growth trees that suck enough carbon from the atmosphere to offset 24 million cars each year. Letting this vast wilderness disappear would wreak untold damage on wildlife and humans alike.

But one million acres of trees in the boreal are felled every year -- roughly 1.5 football fields’ worth of forest every single minute, much of it to produce American tissue products. 

We don’t need to trade trees for tissue. Forest-free alternatives exist, like recycled paper, bamboo and wheat straw. Other companies are using these alternatives, but Charmin is lagging far behind.  

In October, Shareholders of Procter & Gamble, Charmin’s parent company, voted for a proposal asking the company to report on its efforts to reduce deforestation and forest degradation in its supply chains, an amazing first step to protect the boreal forest in Canada from clear-cutting. Now we need to make sure leadership follows through.

Join us in urging Procter & Gamble to stop using pulp from intact forests to create tissue products.