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Reject the brand change to "Fearless Minds"

"Northern, Naturally" has been the brand for Northern Michigan University for many years now, and it may be time for an update. NMU has been in the process of rebranding (basically revamping how NMU connects to potential students) for two years now. It is most likely certain that "Northern, Naturally" will be changed, but a decision has not yet been made, and will not be made without the input of the students. That being said, one of the options for the new brand is "Fearless Minds", and I do not think this is the best choice for NMU. "Fearless Minds" is a very impersonal statement, and has no ties to the culture that makes NMU so unique. NMU has always been proud of its connection to the wilderness of the U.P. and the close-knit Marquette community, and the slogan should reflect that. Many students are attracted to NMU because of the environment that we're in and the many outdoor recreation activities that are available, and it would be in the best interest of prospective NMU students to keep the brand outdoor-related.

There are thousands of universities in the United States, but not many are surrounded by such a beautiful environment as we are. In terms of academics, athletics, and student organizations, our university is pretty average. Our minds are probably not considerably more fearless than others. It truly is our ties to the Marquette and U.P. culture and nature that set us apart from the rest, and the brand should reflect this.

Please understand that it was President Haynes who thought up this catch phrase, and that he took a lot of time and thought into creating it. He explained in class that when he thinks of NMU students, he thinks of us as fearless, and that we have a lot of courage. The courage to do the dangerous and fun activities like jumping off black rocks and snowboarding and such, and the courage and fearlessness to chase your dreams. I don't know all of his reasons, but he is very sincere and cares a lot about NMU and the students. I love President Haynes and think he is a wonderful president, I just think that the phrase "fearless minds" doesn't quite capture NMU. Also, please remember to be polite when voicing your opinion. These are all nice people that we are working with who love NMU, and everyday work to make this a better place. They are very open to input, so please be courteous.

If you would like to know more, please email ASNMU at They are very nice people as well so be nice!

This petition was delivered to:
  • President of Northern Michigan University
    President Haynes
  • Vice President of Northern Michigan University
    Martha Haynes

    Devin Manges started this petition with a single signature, and now has 1,106 supporters. Start a petition today to change something you care about.