The vision being put forward by these nature based experience businesses reflects the goals set out in the Tasmanian Government Climate Action 21 agenda, which includes action on climate change which is ambitious and genuine in its goal for Tasmania tourism to live up to it’s Brand Tasmania promise as a truly clean, green and clever destination.

Brand Tasmania promises an island at the bottom of the world where ancient forests and wild rivers await to reconnect people to their wild side, through nature-based tourism experiences found nowhere else on earth, and we need to be authentic in delivering that experience.

The letter also calls the government to act on the goals set out in the Tasmanian Government Climate Action 21 agenda. This includes ambitious and genuine action on climate change.

There was a swift response to this letter by the Tourism Industry Council Tasmania which tore up its long-standing Tourism - Forestry Protocol Agreement with Sustainable Timbers Tasmania. This agreement has acted as a gagging mechanism for many tourism operators aligned to the Tourism Industry Council of Tasmania over the years, and particularly where the council has entered into negotiations with Sustainable Timber Tasmania around logging of areas of High Tourism Value. 

The ending of this formal agreement is a big step. It signals an end to the silencing in the tourism sector. Individual businesses now have the ability to act on their convictions, and live up to the Brand Tasmania promise.

To read the full article follow the link below to the bluederbywild.org website