PLUR — Peace, Love, Unity, Respect — is not a brand. It’s a way of life.

Born in the underground rave scenes of the early 1990s, PLUR wasn’t made to be bought, sold, or owned. It was shouted to stop fights. It was passed between strangers in kandi trades. It was lived — not licensed. PLUR is a code we live by: love freely, respect deeply, unify through music, and bring peace where there’s chaos.

Now, a piece of that soul is being taken. Now our values are being turned into a product, a commodity.

Insomniac Events — one of the biggest festival companies in the world — has filed a trademark for the word “PLUR” on clothing and merchandise. This isn’t just a business move. It’s a cultural takeover — one that threatens the expression, creativity, and connection that PLUR was built on.

They may claim it’s “brand protection,” but the effect is the same: a sacred part of our culture becomes corporate property.

Independent artists, kandi makers, and small vendors who’ve been spreading PLUR for decades now risk being silenced — not because they’re doing harm, but because a corporation wants to own what was never theirs.

This isn’t just about a word. It’s about the spirit of a movement.

When you trademark PLUR:

You don’t protect it — you restrict it.
You don’t elevate it — you exploit it.
You don’t honor the community — you profit off it.

We are calling on:

• The U.S. Patent and Trademark Office to reject the trademark application for “PLUR” filed by Insomniac Events. 
   
• Insomniac to do the right thing: drop the trademark and respect the roots of the culture they profit from. 

Let PLUR stay free. Let it stay ours.

✊ Sign this petition if you believe PLUR belongs to the people — not to profit.