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Planet Fitness: Immediately Discontinue Airing Genderphobic Commercials

This petition had 131 supporters


The commercials for Planet Fitness titled "Doo Wop" and "Locker Rooms" utilize genderphobia* to sell their "judgement free" gym. Let Planet Fitness know that their exploitation of gender variant and trans people for profit is misleading and wrong. Sign this petition urging them to remove their disrespectful portrayals of gender variant individuals from television and the internet now, and to discontinue any advertising like this in the future.

Links to the Commercials: 
"Doo Wop"  http://youtu.be/7xwFvdP7lS8
"Locker Rooms" http://www.youtube.com/watch?v=OuCtjs26v0s

*Genderphobia, also known as Transphobia (an irrational fear of, and/or hostility towards, people who are transgender or who otherwise transgress traditional gender norms**) is the cause of the disproportionate rate of violence and murder against transgender people***.

**Defintion From http://civilliberty.about.com/od/gendersexuality/g/transphobia.htm

***Some webpages that cite statistics of violence against trans people: 
1. http://www.transgenderdor.org/statistics 
2. http://www.transgenderlaw.org/resources/transfactsheet.pdf 
3. http://cdolops.las.iastate.edu/ws325/_readings/ViolenceTransgender.pdf (discusses problems with collecting statistics on transgender violence)

 

 



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