Petition updateA Taboo on &Pizza's TattoosNBC PrimeTime Covers &Pizza's Controversial Marketing Tactics Involving Free Tattoos
OurHarvardSQ
Sep 29, 2017
We're grateful to Jonathan Choe for reporting on this unfolding story on NBC PrimeTime about permanent body art on employees of &pizza. Watch the clip, and some food for thought:
http://www.nbcboston.com/news/local/Tattoos-for-Pizza-Community-Criticizes-Promotion-Cambridge-Massachusetts-Harvard-Square-448591103.html
"When you have a white CEO calling low-wage workers this term, tribe-members, it harks back to that history. Tribe was a colonial-era term."
"But is it really free choice?" This is overt corporate pressure and a form of owning people: "[If I were an &pizza worker], I might do it because salary could be determined by it, or even hours."
Boston Marketing Professor Susan Fournier speaks about how Coca-Cola and Harley Davidson are some of the world's most recognizable brands. But they never offered up free tattoos for customer loyalty: "It moves from being a relationship that's founded in commitment and belief to something that's just a transaction."
"A tattoo is permanent, but pizza isn't."
We are asking &pizza to STOP this overt body art NOW. Please spread the Petition on Facebook, Twitter, Instagram, one bitly link at a time: http://bitly.com/andpizzatattoo
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