A Taboo on &Pizza's Tattoos
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Corporations should not be promoting their brands by tattooing (branding) their employee and client bodies with their corporate logo. This is what the national Pizza Chain, &Pizza is doing. Even worse they publicly label their largely minority employees, “tribe members,” – a term linked to colonialism, according to a commentary offered by Jim Braude on WGBH television news. &Pizza’s corporate branding has crossed the line.
We, the undersigned, call on &Pizza to:
- Abstain from further use of body tattoos in the corporate branding efforts;
- Desist from referring to employees as “tribe members” or similar terms;
- Agree to generously contribute to and promote one of the following non-profits addressing racial stereotypes: NAACP, Color of Change, Center for Media Justice, the Southern Poverty Law Center or a similar group.
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