Dear Pillsbury,

We, the undersigned, are avid consumers who appreciate the quality and variety of your products. We are reaching out to express a collective desire for the availability of gluten-free options in your iconic “Poppin' Fresh Dough” containers, especially for cinnamon rolls, crescent rolls, and biscuits.

The demand for gluten-free alternatives is growing, and we believe that incorporating gluten-free versions of these beloved items in convenient “pop” containers would not only cater to a broader consumer base but also streamline the accessibility of these products in grocery stores nationwide.

By offering gluten-free options in your signature packaging, you have the opportunity to make these delightful treats more accessible to individuals with dietary restrictions, contributing to a more inclusive and diverse product line.

We, the signatories of this petition, kindly request Pillsbury to consider creating gluten-free versions of their canned dough products such as cinnamon rolls, crescent rolls, and biscuits, meeting the demands of an ever-expanding market seeking delicious and accessible gluten-free alternatives.

Market Insights:

Given the thriving gluten-free market, which was valued at $2.56 billion in 2022 and is projected to grow at an impressive CAGR of 8.23% (Renub Research Newsletter) or 8.25% according to Yahoo Finance, Pillsbury has a unique opportunity to capture a substantial share by introducing gluten-free options. This not only aligns with consumer trends but also positions Pillsbury to be a frontrunner in this expanding market, which should reach an estimated $4.12 billion by 2028.

Based on a recent CivicScience survey (July-August 2022) with responses weighted by U.S. Census data (year unspecified), 27% of U.S. adults 18+ consume gluten-free products or follow a strict gluten-free diet. With a margin of error of +/- 2%, this data highlights substantial demand for gluten-free options. Despite a slight variability in the estimate, it underscores a significant market interest in gluten-free products, making the introduction of such options by Pillsbury a strategic move.

Thank you for your attention to our collective request,