We, the fans of The Young and The Restless, many of whom have invested 10-20-30-40 years into what was formerly the highest quality serial on daytime television, are deeply saddened with the current creative direction. Scattered and unrealistic plots, poor writing, inferior costuming and sets, odd casting decisions ... we are fed up with this new normal. CBS Daytime, Sony Pictures, & The Bell Dramatic Serial Company are ultimately responsible. Our pleas to Angelica McDaniel (CBS Daytime), Steven Kent (Sony Pictures Television), William Bell Jr. (The Bell Dramatic Serial Company), and Jill Farren Phelps (Y&R EP) have fallen on deaf ears. To ensure that our voices are heard we, the Y&R viewers, have informed the show sponsors that we are boycotting advertisers' products until serious changes are made to the leadership and direction of Y&R, effective immediately.