We have a very simple request. Make the Plant Pioneers No Sausage Roll at least 58% tastier.

How? By adding La Vie bacon.

While the No Sausage Roll is already a solid piece of work from Sainsbury's, there’s one thing missing.

It's a little smoky. A little crispy. A little pig-free magic.

La Vie bacon brings the crunchy, savoury, smoky goodness it really needs. Vegans love it. Flexitarians love it. Meat-eaters accidentally love it.

So imagine the possibilities: A golden pastry. A savoury filling. And inside… glorious vegan bacon. That's the No Sausage Roll reaching its full potential. And when vegan food tastes that good, everybody wins.

So Sainsbury’s, if you’re listening - let’s make it happen. Sign the petition and help us give the No Sausage Roll the upgrade it deserves.