People Helping People: The SoLo Manifesto

We need your help. We've been treated unfairly.

The financial system has failed most Americans by not providing returns or access to short term cash needs for everyday people. They’ve ignored our communities and our needs. So we created something different. Something more human. We went back to the basics, creating a community where people could support each other financially. We call this community finance.

Our Stance

People should be able to help people. We should be able to transact with each other directly. And we should be able to benefit or profit from that. This concept is not new. It’s just not popular because it doesn’t profit those with economic power. We believe everyone has a right to support our fellow humans and benefit equally from the financial system. This is a human right. It should not be reserved for institutions or the wealthy. This is the core of SoLo. People helping people.

Full Manifesto

Where Are We Headed?

Have you realized it yet? SoLo could be truly transformative, if the world is ready. 

Let's be real. Financial institutions have been massively discriminatory. We are at a tipping point. It’s inevitable that people will soon demand more control of their money and how to put their dollars to work.

We know this is going to take time–but not because people don’t deserve or desire this change now. It’s because the financial and regulatory systems weren’t designed for community, equality or you. They don’t believe in the people. They never have. 

They are wrong. Community finance is working and SoLo is a success story. We are capable of achieving financial autonomy for ourselves. If you believe in that, please join our fight.

SoLo Funds

SoLo is the leading community finance platform where members borrow on their own terms and lend to make return or a social impact. The company has surpassed 2M users, $300M in loans and $500M in transaction volume with 82% of it members being from underserved zip codes. As the only Black Led B Corp Fintech, SoLo has emerged as a new financial service leader.

SoLo was founded by two best friends, Travis Holoway and Rodney Williams, who leveraged their shared experience of financial hardship to build a community- based consumer lending platform. Before SoLo, Travis spent several years as leading financial advisor at Northwestern Mutual. Rodney previously founded and was CEO of LISNR, an ultrasonic payment solution backed by Visa, Intel Capital, and Synchrony Financial.