The UK’s five leading hair care brands use words that a majority of UK women find offensive*. OGX Haircare is on a mission to help women feel good about their hair and is taking a stand by calling on the industry to ban the use of these negative hair words which include ‘Mousy’, ‘Lifeless’, ‘Wiry’, ‘Drab’, ‘Disheveled’ and ‘Limp’. 

A study of 2,000 British women found that when such words were used to describe their hair, it impacted their self-esteem, leaving them feeling self-conscious and offended.
 
Critical to stamping this language out is the need for the Oxford English Dictionary to stop using the absurd terms to define hair.

OGX’s #Lifeaffirminghair campaign is therefore urging the Oxford English Dictionary to change offensive hair definitions and remove derogatory usage examples such as “He always made her feel so plain, with her mousy brown hair and dull gray eyes, her light skin that was so frail it sunburned in little under ten minutes in the heat”.

Other absurd and offensive definitions include:

●          Mousy: “hair of a dull light brown colour”

●          Wiry: ‘‘(of hair, plants, etc.) stiff and strong; like wire’’

●          Lifeless: “dull; lacking the qualities that make something or someone interesting and full of life e.g. Her hair was lifeless and uncombed"

Please sign this petition to urge the Oxford English Dictionary to come to action.

For more information visit @ogxbeautyuk on Instagram 

*Based on a study of 2,000 women across the UK, commissioned by OGX and conducted by OnePoll, February 2022. The top words UK women would like to see removed as a way to describe hair were voted as:

Scraggly
Lifeless
Mousy
Straw-like
Clumpy
Brassy
Shaggy
Bristly
Matted
Dull