For years, Burgerville’s Halibut Fish & Chips was a beloved Pacific Northwest classic. Crispy, golden, and made with wild-caught Alaskan halibut. Then one day, it disappeared.

We, the loyal fans of Burgerville, are heartbroken. While we understand the importance of sustainable sourcing and the challenges facing the fishing industry, we believe there is a way to bring back halibut responsibly and deliciously.

Why this matters
In a recent “Reel Talk” blog post, Burgerville announced that after more than 40 years, it would pause serving Wild Alaskan Halibut due to a 20‑year low quota and the lowest spawning rates since the 1970s. The decision reflects Burgerville's long-standing commitment to sustainability.

Although the switch to Wild-Caught Alaskan Black Cod (Sablefish) offers a buttery, Omega‑3–rich alternative, the Halibut Fish & Chips and Crispy Halibut Sandwich had been iconic fan favorites for decades.

This is not just about a menu item. It is about:

• Honoring local food traditions.
• Giving customers more choice.
• Celebrating a classic that helped define Burgerville’s identity.

Why Burgerville should listen

• Longtime patrons remember the halibut fish & chips as a signature offering tied to Burgerville’s identity.
• As a regional favorite in Oregon and Southwest Washington, Burgerville built trust and brand loyalty through this product.
• A plan to restore halibut would underscore the chain’s eco‑commitment and reengage customers who miss the original offering.

We respectfully urge Ed Casey, CEO of Burgerville, to:

• Reintroduce wild-caught halibut to the menu (seasonally or through sustainable sourcing if needed).
• Share updates on sustainable seafood options.
• Listen to the passionate voices of your customer base.

Join us if you:

• Grew up with or fondly remember Burgerville’s halibut fish and chips or halibut sandwich.
• Believe in supporting responsible seafood management, along with culinary tradition.
• Want to see Burgerville continue offering top-tier, ethically sourced menu choices.

We are ready to return to Burgerville in droves. But only if the halibut comes home.

No halibut, no peace. Bring it back.