Sarah Robles is literally the strongest woman in the United States, and after this summer’s Olympic games, we might discover that she is the strongest woman in the world.
Sarah is a professional weightlifter, and at 23 years of age, can lift an astounding 568 pounds. Normally corporations in the U.S. scramble to promote and support an athlete that is clearly above and beyond their competition, however this is not true in Sarah’s case.
Up until recently, Sarah was living off of $400 per month as she continues to prepare for the upcoming Olympics. Thanks to a group of committed activists, Sarah received her very first sponsorship from a digital ad firm named Solve Media. While this is a great first step, even the CEO of Solve Media says "It’s our responsibility in the advertising tech community to get the word out that we can all do well in business by doing the right thing." Nike should do the right thing and step up here. Despite this small show of support, Sarah still has not received the media attention or sponsorships that other female athletes have attained. One can only think that it is because Sarah does not fit the “petite/feminine” image that has become the hallmark of women’s sports.
As a professional football player for the Boston Militia and member of the U.S. women’s national tackle football team, I understand the difficulty of navigating the highs and lows of a male-dominated sport. My teammates and other women throughout the country have had to endure financial hardships just to participate in the sport of football which we all desperately love.
It pains me to know that Sarah Robles is facing similar circumstances given that this is the highly touted 40th Anniversary of Title IX which is supposed to be a celebration of equality in sports for women. Recently, Nike launched a media strategy to capitalize on the buzz that the Title IX anniversary has been generating. Their “Voices” campaign is designed to promote and encourage female participation in all sports. Please join me in urging Nike to truly put their money where their mouth is. If they do indeed support women’s participation in all sports, then they should be JUMPING at the chance to financially support Sarah Robles – a woman who is virtually guaranteed to return to the U.S. with a gold medal around her neck.
Join me in telling Nike that when it comes to financially backing Sarah Robles in the Olympics, Nike needs to remember who they are and JUST DO IT!
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