Hasbro toys has broken the public's trust by allowing a doll to go onto store shelves with a secret button located placed between the legs of the doll that create a variety of sounds. The button is not advertised nor are parents made aware of its existence. Action requires more than just pulling the doll from store shelves. Instead, a thorough understanding as to the decisions made to place the button in the area needs to be discussed, as well as the purpose of the sounds, why the button was not advertised on the box, and who was in charge of making those decisions.