Petition Closed
Petitioning MTV

Donate 5% of profits from 'The Valleys' to local youth charity


Are you fed up of the seemingly endless stream of 'reality' TV using twisted stereotypes of areas like Essex (TOWIE), Liverpool (Desperate Scousewives), Newcastle (Geordie Shore) and now the Welsh Valleys to generate huge profits for media firms.

Well this petition is your chance to do something about it.

When MTV announced that they were basing their latest 'constructed reality' show ‘The Valleys’ in our area, a group of us got together and formed 'The Valleys are Here' campaign. 

We realised that the money made from ‘Geordie Shore’ helped MTV’s owners Viacom make huge profits last year, but the local area saw hardly any of this cash.  So we think it’s about time MTV showed areas like Newcastle and the Valleys some respect.

That is why this petition is calling on MTV to donate a proportion of the profits they're set to make from 'The Valleys' to a local charity called Valleys Kids, who are doing fantastic work supporting young people in the area.

5% of advertising profits from ‘The Valleys’ will be a drop in the ocean for MTV and Viacom, who made billions of dollars in profit last year.  However, that money could make the world of difference to the lives of young people in the area.


So we are asking you to sign this petition and send a clear message to MTV - it's about time you showed some respect and coughed up few quid whilst you're at it.

Letter to
MTV
I've just signed the following petition addressed to: MTV.

----------------
Donate 5% of profits from 'The Valleys' to a local youth charity

We the undersigned are calling on MTV to donate 5% of the advertising profits made from ‘The Valleys’ to the charity, Valleys Kids.

The commercial success of ‘Geordie Shore’ helped MTV’s owners Viacom make billions in profits last year, so MTV are replicating this model in the Valleys.  The network have used negative stereotypes of the area to promote this 'constructed reality' show, with no regard for the impact this has on the local community.

So we think it’s about time MTV showed some respect to the areas where these 'reality' programs are set.

A good start would be made if they were to donate 5% of profits to Valleys Kids, a charity doing fantastic work to support young people in the area. 

5% of advertising profits from ‘The Valleys’ will be a drop in the ocean for MTV and Viacom, but it could make the world of difference to the lives of young people in the area.
----------------

Sincerely,