Petition Closed

Donate 5% of profits from 'The Valleys' to local youth charity

Are you fed up of the seemingly endless stream of 'reality' TV using twisted stereotypes of areas like Essex (TOWIE), Liverpool (Desperate Scousewives), Newcastle (Geordie Shore) and now the Welsh Valleys to generate huge profits for media firms.

Well this petition is your chance to do something about it.

When MTV announced that they were basing their latest 'constructed reality' show ‘The Valleys’ in our area, a group of us got together and formed 'The Valleys are Here' campaign. 

We realised that the money made from ‘Geordie Shore’ helped MTV’s owners Viacom make huge profits last year, but the local area saw hardly any of this cash.  So we think it’s about time MTV showed areas like Newcastle and the Valleys some respect.

That is why this petition is calling on MTV to donate a proportion of the profits they're set to make from 'The Valleys' to a local charity called Valleys Kids, who are doing fantastic work supporting young people in the area.

5% of advertising profits from ‘The Valleys’ will be a drop in the ocean for MTV and Viacom, who made billions of dollars in profit last year.  However, that money could make the world of difference to the lives of young people in the area.


So we are asking you to sign this petition and send a clear message to MTV - it's about time you showed some respect and coughed up few quid whilst you're at it.

This petition was delivered to:
  • MTV


    James 'The Valleys are Here' started this petition with a single signature, and now has 3,363 supporters. Start a petition today to change something you care about.