ASK
Southwest: Please change your mileage expiration rules to be as customer friendly or more customer friendly than other major US airlines by:

1) Make Southwest miles no longer expire like Delta and JetBlue already do.

OR 

2)  Count all earning and redeeming activity (not just earning) towards resetting the 24 month expiration clock. Also, consistently send out warning emails to alert customers to their upcoming mileage expiration.

BACKGROUND
While Southwest Airlines is a very customer friendly airline, did you know in one area Southwest is the least customer friendly among all six major US airlines? Its true. When it comes to how your hard earned frequent flyer miles expire, Southwest has the worst policy of all major US airlines.

I discovered this the hard way when the over 50,000 Southwest miles that I had worked to save up over the years disappeared recently and I was left with a balance of “0.” After calling Southwest, I learned the unfortunate fact that despite my seven trips with Southwest in the past two years, all my miles had expired! How could this be?

It turns out that despite all of my Southwest trips, because I had only redeemed miles and not paid for a ticket or earned miles in other ways, all of my miles expired. Southwest is the ONLY major US airline to not count redeeming miles as “Qualified Activity” that extends your mileage expiration. While I'm sad to lose my 50,000 Southwest miles, I've started this petition for the thousands of other past and future Southwest customers who, like me, don't know about this sneaky policy and have cumulatively lost tens of millions of miles over the years.

The other unfortunate reality is Southwest sent absolutely no emails alerting me to the upcoming expiration of my miles. If I had received notification of the upcoming expiration, I would have gladly fixed the issue and saved my miles from expiring.

See chart comparing the six major US airlines expiration rules.