The Monster Fish Keepers™ Class 38 trademark "M" has been registered with the U.S. Patent and Trademark Office since October of 2007. On February 24th, Monster Energy Company sent a cease and desist letter asking that the "M" logo be dropped from clothing, accessories and stickers. Along with advertising, this merchandise is a source of revenue for Monster Aquaria Network which defrays the cost of maintaining the sites.
Monster Energy Company feels that the "M" logo constitutes trademark infringement and would cause customers confusion with their own MONSTER™, MONSTER ENERGY®, and MONSTER “Claw M®” registered trademarks. (It is unlikely that consumers would mistake a brand marketed to the keepers of large fish in specialty online sites and aquarium stores, for a brand marketed to regular customers in sports facilities and typical grocery and retail establishments.)
The cease and desist letter was in response to MFK filing for a Class 25 trademark (clothing, footwear, and headgear). Monster Aquaria Network needs to sell their branded merchandise in order to keep the sites going, but cannot afford to legally battle with Monster Energy Company to secure their right to continue to do so.
The law is on the side of Monster Fish Keepers™ (they already hold a Class 38 trademark on their logo). They are not in competiton with Monster Energy Company in any way. The Monster Aquaria Network sites are a place of learning, and a supportive community of hobbyists and conservationists that deserves to thrive.
Monster Energy Company, please stop your corporate bullying of small businesses and online communities. Please immediately halt your actions against Monster Fish Keepers™!
For more information on how to help, please visit: http://support.monsterfishkeepers.com/