We believe that by simply changing the words we use from ‘Mental Health’ to ‘Mind Wellbeing’ we can shed the stigma. 

With this shift in language we dissolve a history of shame associated with the word ‘mental’ and replace it with waves of positive change in how people interpret and express themselves.

Our mission is to create lasting impact by shaping the self perception, resilience and unity of future generations. We believe our campaign will make prevention the foundation of change, and prevent as many individuals as possible from reaching crisis point.

Picture this: a culture of connection, open communication and mutual support  holding people of all ages who are equipped with the emotional literacy, communication tools, and open forums to share what’s on their mind, instead of feeling alone and like they have to hide.

We invite you to take a pause, a deep breath in, a long slow breath out. Imagine tension unfurling into connection, and what it might look like to be united by our adverse experiences. 

Why change the term ‘Mental Health’ to ‘Mind Wellbeing’?

Stigma and negative connotations associated with the words 'mental' can act as a debilitating barrier for people seeking help. We believe that by changing the words we use to talk about mental health, we can create huge cultural shifts in our understanding. By using ‘Mind Wellbeing’ as the universal term for discussing mental health, we are shaping a new reality, one where we both shed mental health stigma and affirm that our minds matter. We want to normalise talking about matters of the mind, and we believe a simple shift in language will facilitate much needed conversations.

Why are the words we use so important?

Societal stereotypes often portray ‘mental health issues’ as signs of weakness or instability. The word ‘mental’ itself can conjure up feelings of fear and shame, and in turn synonyms like ‘crazy’ ‘unstable’ ‘deranged’ etc. This can lead to feelings of shame making people reluctant to admit ‘struggling’ with ‘mental health’. This fear of judgement can prevent individuals from acknowledging their need for compassion and love, and seeking the necessary support - be that a listening ear or therapeutic intervention. We believe that words have power, that they are our biggest weapon / wand. We can use new language for matters of the mind with the intention to overcome barriers, dissolve stigma, and embrace the full spectrum of human emotion.

My Story

Having reached crisis point myself in 2019, I have a deeply personal understanding of how urgently we need to change the script around Mental Health. During this time - that I now refer to as a  breakthrough - I discovered the commonly used word ‘mental’ carried a stigma that only further weighed me down with feelings of shame, fear, and hopelessness.

My personal journey of unraveling history and societal expectations, intertwined with motherhood, illuminated the crucial need for early prevention and proactive support in nurturing the foundation of our shared future.

How do we make this change?

For our mission to make the biggest impact, we need to tend to the roots, and make prevention our priority.  

We advocate for a shift in the education system towards prioritizing children's comprehension of their emotions, thoughts, and their capacity for open communication. 

We need to normalise open conversations about matters of the mind by facilitating spaces in our homes, in our work places, in our world to express openly with intentional language that connects us back together.

This involves changing the everyday language used in order to create a collective community making deeper connections.  

Our mission begins with amplifying our voice to reach the hearts and minds of those who hold the power to ignite transformative social change. We believe that a healthy mind is one that does well at just being.

By signing this petition you get us one step closer.

Join our movement - let’s flip the script and drop the stigma.