Stop promoting e-Waste
You have probably seen Microsoft's recent television advertising campaign promoting new PC purchases. One ad shows a women reluctant to replace her 4 year old PC because she didn't need a new PC. Another campaign is giving away Xbox game systems to new PC buyers.
Microsoft is doing this so that people will start using Windows 7, it's latest Operating System. Microsoft has a history of products that force consumers to buy new equipment, but it has never been so blatant in asking people to replace their PCs.
We are all aware of the problems of e-Waste. Even when recycled, most equipment ends up in China where the "processing" is causing cancers in children. See 60-Minutes expose of the issue at: Following The Trail Of Toxic E-Waste
A typical PC, with the occasional hardware upgrade can last over ten years. Why replace it after only four years?
Microsoft's refurbished PCs page states: “Tens of millions of used computers, laptops, and servers that could otherwise be reused to extend their life are discarded each year by businesses, individuals, and organizations.”. And yet they are asking consumers to replace 4 year old PCs!
Please ask Microsoft to stop promoting e-Waste.
I am appalled at your latest strategy to increase sales. Your advertising campaign to persuade consumers to replace their PCs earlier than needed, just to increase sales of Windows 7 is environmentally irresponsible.
Rob Bernard, Microsoft's Chief Environmental Strategist holds a seat on The Green Grid's Board of Directors. According to: http://www.thegreengrid.org/about-the-green-grid/Rob-Bernard.aspx
“Under Rob’s leadership, Microsoft has set its first carbon reduction goal and rolled out its first global campaign to engage with customers on ways to use information technology to reduce environmental impacts.”
Your refurbished PCs page states: “Tens of millions of used computers, laptops, and servers that could otherwise be reused to extend their life are discarded each year by businesses, individuals, and organizations.”. And yet you are asking consumers to replace 4 year old PCs!
I hope this is a case of the left hand not knowing what the right is up to, rather than a Greenwashing campaign.
I urge you to stop your campaign promoting eWaste!
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