More and more people are trying to shop cruelty free, which is absolutely fantastic for animals. However, Cruelty Free International's current requirements for companies to display their leaping bunny logo and current definition of what cruelty free actually means is actually pretty confusing for consumers who don't want to contribute to the cosmetic animal testing industry.

At present, The Body Shop holds the leaping bunny logo. Neither The Body Shop's products or ingredients are tested on animals. Sounds good right? That's where the waters get a bit murky. A lot of people don't realise that The Body Shop is actually owned by Lorèal Cosmetics, a parent company who sells China and do test on animals. Now, how can a company who claims to be cruelty free hold that title, when the money it makes from people trying to shop ethically is lining the pockets of a parent company who profits from the cosmetic animal testing industry.

Another example of the leaping bunny logo misleading well meaning customers is the M&S Beauty range. I've recently discovered that the beauty products made for the M&S Beauty range are made by Clarins. Clarins is owned by Esteè Lauder, a company who yet again distributes it's products in China.

Just from the people I've had conversations with personally, (meat-eaters, vegetarians  and vegans) they are absolutely horrified to discover that they've been mislead when trying to do a kind act. I'm not alone in believing that Cruelty Free International should update its requirements to make it easier for people to shop cruelty free and not contribute to companies who profit from animal testing.

What we want changed:

• Any company who distributes cosmetic products in China should not be able to display the leaping bunny logo.
• Any company who is owned by a parent company who distributes cosmetic products in China should not be able to display the leaping bunny logo.

Please sign this petition to tell Cruelty Free International that their current definition of what is "cruelty free" needs to be readdressed.