The term "McJob" has been in use for around 30 years. In 1991, it was popularized by the author Douglas Coupland in his novel Generation X: Tales for an Accelerated Culture, when he used it to describe "a low-pay, low-prestige, low-dignity, low benefit, no-future job in the service sector.

The 'McJob' dictionary definition is out of date, out of touch with reality and most importantly is insulting to those talented, committed, hard-working people who serve the public every day all over the world. It's time the dictionary definition of 'McJob' changed to reflect a job that is stimulating, rewarding and offers genuine opportunities for career progression and skills that last a lifetime.

As a second generation owner/operator I have been witness to thousands of employees who work or have worked for McDonald's and am first hand witness to the fallacy of this definition.  This definition is degrading and inappropriate for the many thousands of employees that have thrived in their professional career with the brand.