Moguro Fukuzou may be mischievous, and sometimes admit that he does like messing with people, but think about it. Is it his fault that people break his rules? Is it his fault he needs to punish them for what they did wrong? No, it isn't. Moguro is more of an anti-hero than a villain. He is shown on occasions to actually help people, as in episode 11B in Warau Salesman NEW when he thought someone was going to commit suicide, and Moguro tried to save him. And when he saved that one girl in Warau Salesman NEW from being ran over. And in the older series, he actually helped someone get a partner. Moguro's customers bring the punishment onto themselves!