Dear McDonald's,

We, the fans of your brand, are writing to you today to express our deep disappointment at the absence of one of your most beloved advertising characters: Mac Tonight. We urge you to bring back this iconic character in your media campaigns.

Mac Tonight was first introduced in 1986 as a way to promote McDonald's late-night menu. The character quickly became a fan favorite, with his smooth jazz music and cool demeanor. He even had his own line of merchandise, including t-shirts and plush toys.

Despite his popularity, Mac Tonight was retired from advertising campaigns in 2007. Since then, many fans have expressed their desire to see him return.

According to a survey conducted by YouGov in 2020, over half of Americans (57%) have positive feelings towards the McDonald's brand. However, nostalgia plays a big role in how people perceive the company. In fact, a study by Nielsen found that nostalgic ads were more effective at driving sales than non-nostalgic ads.

Bringing back Mac Tonight would not only please longtime fans but also attract new customers who may not be as familiar with the character. It would be an excellent way for McDonald's to tap into nostalgia marketing and stand out from its competitors.

In conclusion, we urge you to consider bringing back Mac Tonight as part of your media campaigns. His return would not only make us happy but also benefit your business.

Thank you for considering our request.

Sincerely,

The Moon Fans