If you missed it, two weeks ago the CEO of McDonald’s was profiled in The New York Times. The good news: he admitted that the company is still pursuing plant-based options for their menu.

The bad news? He doesn’t believe he needs to move fast. So now it’s on us to remind McDonald’s that there’s a continuing and growing demand for a plant-based burger in their restaurants.

“I have many friends who will say, ‘Well, you’re just not moving fast enough,’” said chief executive Chris Kempczinski. “These things have to be done also at the pace that a customer is willing to be nudged. Just radically making these decisions and saying, ‘Well, now these are your options. Take it or leave it,’ is not how we as consumers are conditioned.”

But what their chief executive isn’t admitting is that people have been pushing McDonald’s for a plant-based burger for years. My petition alone, which 235,000+ of you support, was launched 7 years ago.

It shouldn’t take McDonald’s another year or more to understand that customer demand is there for a plant-based burger on their menu.

Just this week another chain announced they were piloting a plant-based item: Panda Express. They become yet another fast-food chain responding to customer demand for more meat-free alternatives on menus.

Make sure McDonald’s knows that the customer demand for a plant-based burger is there. It’s been there for years. And it’s not going away until they roll out a plant-based burger nationwide. Share our campaign – change.org/McDonalds – on your social channels and with your friends, and make sure to tag @McDonalds. You can even click here to tweet a simple message to McDonald's.

We’re not backing down. And even though it’s great news to hear that McDonald’s is continuing to pursue plant-based menu items, the demand is there now and the national conversation is there now for them to act.