Petition Closed

Video Link http://www.youtube.com/watch?v=gYmkV_xQoYw&feature=youtu.be

Mattel has a product called the Mega Rig Shark Ship where kids can "[rescue] a diver from the jaws of a massive shark." The playset includes a harpoon and a "huge chomping shark with the fiercest teeth."

The Mega Rig Shark Ship perpetuates the shark attack myth -- teaching kids that sharks are fierce killers and deadly force should be used to eradicate them. In reality, shark attacks are rare. But while very few humans are injured by sharks, it is estimated that over 100,000,000 sharks are killed each year by people, mainly for their fins. Some shark populations have been depleted by over 90% and many more are rapidly on the decline, putting the species and our ocean ecosystem at risk.

Mattel is also falsely portraying how divers view sharks. The majority of divers are happy to see a shark while diving, not fearful for their lives, and most are strong advocates for shark protection and conservation. While Mattel is vilifying a species rapidly on the verge of extinction, governments around the world are passing laws to protect sharks.

Kids love sharks, but there are plenty of ways to make shark-friendly toys that don't promote dangerous misconceptions. As the largest manufacturer of toys in the world, Mattel has the opportunity to influence children to play in a way that promotes caring and protection for the world they live in. 

Tell Mattel to take the Mega Rig Shark Ship off the shelves.

Letter to
MATTEL Senior VP General Counsel, Secretary Bob Normile
MATTEL Chief Executive Officer Bryan Stockton, CEO
MATTEL Chairman of the Board Robert Eckert
and 12 others
Customer Service Mattel
Treasurer and SVP Investor Relations is Dianne Douglas Dianne Douglas
President - Mattel Brands Neil Freidman
VP of Corporate Affairs Lisa Marie Bongiovanni
Mattel Brands PR Rachel Cooper
SVP Marketing, North America Chuck Scothon
VP Consumer Products, North America Diane Reichenberger
SVP Corporate Responsibility Lisa Klein
Senior VP Corporate Responsibility Geoff Massingbred
mattel Corporate Mattel
VP-Intellectual Property for Mattel Donald Aiken
MATTEL CFO, Chief Financial Officer Kevin Farr
As the largest toy manufacturer in the world, your company has the opportunity and responsibility to positively influence the way kids play. But instead of promoting caring and protection for the world kids live in, the Mega Rig Shark Ship is perpetuating myths about a species that's in grave danger.

Sharks are vital for healthy oceans and a healthy planet, but some shark populations have been depleted by over 90% and many more are rapidly on the decline. It is estimated that over 100,000,000 sharks are killed each year, mainly for their fins. These days, countries around the world are passing conservation laws to save sharks.

Shark attacks are rare. In reality, the majority of divers are happy to see a shark while diving, not fearful for their lives, and most are strong advocates for shark protection and conservation. Kids love sharks, too, and there are plenty of ways to make shark toys that don't promote dangerous misconceptions. I urge you to join their efforts to protect sharks and our ecosystem by taking the Mega Rig Shark Ship off the shelves and replacing it with a shark-friendly toy.

Sincerely,