All too often the regular watch collector gets overlooked, and that needs to stop now!  Watch marketing departments don’t need to show someone scaling a mountain, flying a plane, scuba diving, or playing pro tennis to get our attention. They don’t need to show celebrities attending fancy events, walking red carpets, or riding on motorcycles to get our attention. 

Let’s show these brands instead that we want to see fun, yet still cool and creative Ads where the regular collector is the focal point! A man putting on his watch for his wedding day, two friends at coffee together, someone getting groceries, friends playing pickleball, someone sitting on a plane excited for their vacation, a woman getting her first watch after graduating college, the list goes on.

Now is the time to act and champion this cause! At the end of the day, us normal collectors make up the majority of the watch market, so let’s start making it our own a little bit more by letting brands know what we really want to see!