Petition Closed

Lowe's: Apologize for pulling ads from All-American Muslim

I have written about this at my blog,  Lowe's Caves to Anti-Muslim Extremists

*UPDATE: Unfortunately, TLC has decided not to renew All-American Muslim for a second season. They cited low ratings, which is probably due to the fact that there was absolutely nothing controversial about a family of Muslim Americans. As CNN's Erin Burnett put it, "it turns out they were too normal."

This news makes it all the more upsetting that Lowes previously caved to bigoted right-wing extremists who claimed that a family of Muslim Americans being "normal" was controversial.

In light of this development, I could close down this petition, but I have decided to leave it up with a modification.  New signers will now be sending a message to Lowes executives to let them know that we will not forget how they caved to these extremists. They allowed the show to go off the air without ever standing up to the bigots who aren't smart enough to know that Muslims are not terrorists.  The fact that All-American Muslim is over does not absolve Lowes of their cowardice. **

Here is the original background via

The TLC reality TV show All-American Muslim chronicles the lives of a group of Muslims in Dearborn, Michigan. The show has been well-received for its fair and realistic portrayal of the Muslim American experience in the United States. Watch a trailer for the show here.

But a reality TV show that lets Americans relate to the lives of Muslims in the United States is an offensive idea to those who want to demonize Islam. The Florida Family Association (FFA) launched a campaign earlier this year to get companies to pull their advertising from the program. FFA claims that 65 of the 67 companies targeted have done this, including home improvement giant Lowe’s and megabank Bank of America:

"The Florida Family Association, a Tampa Bay group, has led a campaign urging companies to pull ads on 'All-American Muslim.' The FFA contends that 65 of 67 companies it has targeted have pulled their ads, including Bank of America, the Campbell Soup Co., Dell, Estee Lauder, General Motors, Goodyear, Green Mountain Coffee, McDonalds, Sears, and Wal-Mart."

One of the companies that FFA claims pulled commercials, Amway, told the Washington Post that such reports were “misleading” and that it has done no such thing. Lowe’s told the paper that it did indeed pull advertising. “We understand the program raised concerns, complaints, or issues from multiple sides of the viewer spectrum, which we found after doing research of news articles and blogs covering the show,” said Katie Cody, a spokeswoman for Lowe’s.

The Islamic Circle of North America is urging concerned citizens to call Lowe’s and protest their withdrawal of advertising: “We urge the American Muslim community and our friends, family, neighbors and all people of conscience to call Lowe’s CEO Robert Niblock at (704) 758-2084 or Executive Support Mr. Andrew Kilby at (866) 900-4650 and respectfully complain about this decision.”

Lowe’s issued this statement on Facebook confirming that it pulled the ads: “Lowe’s has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lighting rod for many of those views. As a result we did pull our advertising on this program.”

This petition was delivered to:
  • Lowe's Executive Support
    Andrew Kilby
  • Senior VP of Learning & Organizational Effectiveness
    Cedric Coco
  • Lowes PR representative
    Katherine Cody
  • Lowe's Spokeswoman
    Jaclyn Pardini
  • Lowe's CEO
    Robert Niblock

Michael Pascucci: started this petition with a single signature, and now has 414 supporters. Start a petition today to change something you care about.