Make Nighttime Dark Again. Stop light pollution from digital billboard advertising in LA
The Issue
The Los Angeles City Council in recent years has reversed course on its long-time ban of electronic billboards and signs. According to FBI allegations, this shift is connected to corruption and bribery within the council. As a result, districts in and around Downtown Los Angeles have begun adding bright LED panels to the side of buildings. Some are decorative in nature while others feature advertisement that cycles through. In the most recent developments, these lighted panels have evolved from being near street level to higher up the side of the buildings or on large free-standing structures. Examples include signs alongside "The Reef" (pictured above) as well as large signs advertising Banc of California Stadium along the 110 Freeway. This shift from electronic signage at or near street-level has caused these advertisements and their lighting to be further projected into neighboring business and homes. These signs run during both daylight and nighttime hours where they change the overall atmosphere and character of their surrounding areas.
Los Angeles is known for its wide views that allow many Angelenos to take in sunsets, mountains, palm-lined boulevards, and even stars under the right conditions but these same wide views also amplify the reach of light pollution produced from such electronic billboards throughout the city. Additionally, the dynamic nature of these advertisements in their constant switching from ad-to-ad creates a draw of attention that distracts nearby drivers and disturbs people in neighboring communities, which are largely black and brown neighborhoods.
Sign your name to speak out to the Los Angeles City Council to more heavily regulate and enforce standards on electronic advertising to keep them from ruining our communities. We need stricter regulation and enforcement of the size, brightness, height, location, and hours of operation of such exterior lighting. These advertisement offer nothing but nuisance to our communities and Angelenos shouldn't have to sacrifice their homes and city for someone else's advertising dollars.
22
The Issue
The Los Angeles City Council in recent years has reversed course on its long-time ban of electronic billboards and signs. According to FBI allegations, this shift is connected to corruption and bribery within the council. As a result, districts in and around Downtown Los Angeles have begun adding bright LED panels to the side of buildings. Some are decorative in nature while others feature advertisement that cycles through. In the most recent developments, these lighted panels have evolved from being near street level to higher up the side of the buildings or on large free-standing structures. Examples include signs alongside "The Reef" (pictured above) as well as large signs advertising Banc of California Stadium along the 110 Freeway. This shift from electronic signage at or near street-level has caused these advertisements and their lighting to be further projected into neighboring business and homes. These signs run during both daylight and nighttime hours where they change the overall atmosphere and character of their surrounding areas.
Los Angeles is known for its wide views that allow many Angelenos to take in sunsets, mountains, palm-lined boulevards, and even stars under the right conditions but these same wide views also amplify the reach of light pollution produced from such electronic billboards throughout the city. Additionally, the dynamic nature of these advertisements in their constant switching from ad-to-ad creates a draw of attention that distracts nearby drivers and disturbs people in neighboring communities, which are largely black and brown neighborhoods.
Sign your name to speak out to the Los Angeles City Council to more heavily regulate and enforce standards on electronic advertising to keep them from ruining our communities. We need stricter regulation and enforcement of the size, brightness, height, location, and hours of operation of such exterior lighting. These advertisement offer nothing but nuisance to our communities and Angelenos shouldn't have to sacrifice their homes and city for someone else's advertising dollars.
The Decision Makers
Petition Updates
Share this petition
Petition created on August 23, 2020