Let's rid the world of fruit stickers

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There is nothing more annoying than stickers on fruit. I know there’s some strong competitors. Slow-walking-people. Rogue tissues infiltrating your washing machine. Justin Bieber. But for me, fruit stickers top them all.

Now I know everyone finds them annoying — how could you not? But the reason they make me so furious, is that fruit stickers are one of the greatest design and communication failures of all time. Why? Both great design, and communication, give the user a wonderful experience. Fruit stickers do the exact opposite.

You see, fruit is already designed perfectly, by nature. It’s delicious and easy to eat. Stickers totally stuff this up. Ok, so they do have a legitimate purpose they're used to tell you exactly what you’re eating and how it was grown. But is this the best way to give us this information?

No. Of course not. These stickers were clearly designed to meet the needs of some faceless government official who mistook a Granny Smith for a Royal Gala and so decreed: “All fruit must be labelled”. They weren’t designed with you and me, the fruit-eaters, in mind. Think about what happens when you eat a piece of fruit. You pick it up and are about to bite into it, then you see the sticker, bugger… 

This is where the frustration really starts. It’s annoying enough peeling a sticker off an apple. But annoyance reaches a Spinal-Tap-like 11 when confronted with a sticker on a ripe peach. I’ve eaten a lot of peaches in my life but I’ve never managed to de-sticker one without getting a finger full of peach and an eye full of juice.

And, when you do finally manage to remove the sticker, what do you do with it? Of course you can’t chuck it on the ground — it’ll get washed into the storm-water system, flow into the sea and be eaten by a turtle (nature’s recycling bin). So you need to find a rubbish bin. And when are you, ever, sitting right next to a bin when eating fruit? Pretty…much…never. So you need to get up, wipe the juice out of your eye, and try to find a bin.

All the while the rage is building up in your throat, like magma slowly forcing its way up through the crust of the earth, until you throw the fruit on the ground and stamp and stamp and STAMP until it’s MUSH! 

All of this annoyance is so unnecessary. When you eat muesli is every oat labelled? Why aren’t potatoes or pieces of popcorn stickered? The reason is that they don’t need labels, there are innumerable ways of giving us the same information, starting with a simple sign.

Sign my petition and help make the world a cleaner, less annoying place — one fewer fruit sticker at a time.

Supermarkets in Europe are trialling a technology that allows you to laser all the PLU information on the skin of the fruit, without harming it or ruining the taste in any way.

Krogers is the world's largest supermarket chain and is aiming for zero waste in its operations. According to LinkedIn Suzanne Lindsay-Walker is the Director of Sustainability at Krogers. 

Woolworths is the largest supermarket chain in Australia and one of the largest in the world, it also has committed to becoming more sustainable and reducing its carbon footprint. Adrian Cullen is the Head of Sustainability at Woolworths. 



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