Please positively represent disability in your toys
Please make this the last Christmas disabled kids are culturally excluded from your much-loved products. Think outside the brick box. Mix it up a bit! Add some brawn, stamina, a few sweat bands, couple of half pipes and some lightning fast wheelchairs.
Oh Lego, where are your basket balling wheelsters? Baseball playing Duplo folk with hearing aids? White cane using Lego Friends off to the gym? In fact, where is your positive disability representation at all?
There are 150 million children with disabilities worldwide. Yet these kids are arriving into a world where, even before they’ve left their mums' laps, they’re excluded or misrepresented by the very industry that exists to create their entertainment, the objects that fuel their development, the starting blocks of life: Toys!
What are you saying to these children with disabilities and their peers by excluding them? Your little plastic bricks and mini figures are loved the world over, we love them too.
Please, Lego, put some wheelchair vroom vroom into the toy box and help generations of kids, (both with and without disabilities), grow up with a more positive attitude to human difference!
We've made this skate park wheelchair free-styling set to give you some ideas and as an offering of friendship. We would love to see you make it for real! You’d make a lot of people very happy, you’d make a lot of kids feel very included and if you say YES we pinky promise to organise a giant conga up and down the aisles of Toys ‘R Us just to show you how much we love you!
The Toy Like Me Team
Toy Like Me is an online campaign calling on the global toy industry to include disability in the toy box. We are parents of children with disabilities and parents who grew up with disabilities ourselves.
Please come and LIKE our page at - facebook.com/toylikeme and help the toy box revolution grow!
Lego: Please positively represent disability in your toys and help generations of kids grow up with a better attitude to human difference!
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