Seventy years ago 5 million elephants roamed the forests and savannahs of Africa, today there are only a few hundred thousand. Last year alone, some 32,000 elephants were killed illegally in Africa, all to fuel an illegal ivory trade that takes place throughout Asia. In Japan alone, Google has allowed over 10,000 ads focusing on the illegal sale of ivory. As the world leader in internet searches and shopping, Google needs to enforce its own policy that it, "doesn't allow the promotion of products obtained from endangered or threatened species."
- CEO, Google, Inc.
Dear Mr. Page, As the leader in internet searches and shopping, Google has a huge responsibility and opportunity to impact the welfare of wildlife around the world. We are calling on you to enforce your own company policy and pull all ads promoting the sale of ivory on Google pages, worldwide, immediately.
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