Seventy years ago 5 million elephants roamed the forests and savannahs of Africa, today there are only a few hundred thousand. Last year alone, some 32,000 elephants were killed illegally in Africa, all to fuel an illegal ivory trade that takes place throughout Asia. In Japan alone, Google has allowed over 10,000 ads focusing on the illegal sale of ivory. As the world leader in internet searches and shopping, Google needs to enforce its own policy that it, "doesn't allow the promotion of products obtained from endangered or threatened species."