"Explain the problem and why you care about it."

     First of all, the problem itself is that an, "L" emoji does not exist. I care about this because I believe it's a serious issue, and can cause a lot of inconveniences such as having to type out, "L" instead of using a simple emoji. 

"Show how it with impact you, your family, or your community."

     There's many different ways this emoji would impact many people. To begin with, it will impact me personally with a stronger way to say, "L", when you just type that out, it has such little impact, such little effect in a text. Second, my family, it will help them understand more what emotions I'm trying to display when communicating with them via a device. Lastly, my community, as stated previously, typing out, "L" is a lot of work, a simple emoji could make communication a lot more user friendly and efficient for everyone.