BOCA’s parent has brought in new leadership to turn around stagnant sales. Your voice is needed: Urge Kraft Heinz’ new president of US business to leap into the plant-powered revolution by ditching cruel cow’s milk from the BOCA brand with a quick, polite email (see our sample below).

The CEO of Kraft Heinz recently admitted that the demand for BOCA has soured while competitors like Beyond and Impossible take center stage. He stated, “We were the first company introducing veggie burgers 15 years ago. But because we didn’t have a good vision about how the world would progress, Boca has not been a focused brand. And as a consequence, we never really took advantage of everything that is happening in this area.”

How can BOCA become a more focused, leading veggie burger brand? We have the solution: commit to a fully plant-based vision by ditching dairy.

Fully vegan competitors like the Beyond Burger are taking chain restaurants by storm while BOCA gets left in the dust. With cow’s milk sales curdling, it’s not surprising that dairy giant Kraft Heinz is now scrambling to ‘ketchup’ with more innovative competitors, as it’s still clinging to cow’s milk in several BOCA products.

The good news is that we’re almost there: In 2018, BOCA confirmed to Animal Outlook that most of its products are now vegan. Now we just need your help to push BOCA over the last hurdle to ditching cruel dairy and sparing thousands of cows from suffering on cruel, miserable factory farms.

New US Zone President Carlos Abrams-Rivera is in this first week on the job. Make sure he sees the soaring consumer demand for an all-vegan BOCA brand with a quick, polite email using our sample text below.

SAMPLE EMAIL:

Dear Mr. Abrams-Rivera,

Congratulations on your new position! I’m writing to urge you to ‘ketchup’ with the plant-powered revolution by ditching dairy from BOCA. Fully vegan brands like Beyond and Gardein have taken the nation by storm, while BOCA’s growth has stagnated. Millions of consumers are increasingly choosing dairy-free foods: Non-dairy milks already comprised 13 percent of total milk sales by 2018, and the market for plant-based milk products is projected to grow to over $37 billion by 2025. Food giants are, in turn, waking up to this shift: Nestlé recently ditched its US ice cream business and unveiled vegan Nesquik after a months-long Animal Outlook campaign, while Starbucks is incorporating a shift toward vegan milks in its sustainability plan. It’s time for BOCA to become a true plant-based leader by making the compassionate, sustainable move away from cow’s milk for good. Thank you.

Sincerely,
YOUR NAME