Kraft a Better BOCA and Ditch Dairy!

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As a staple at cookouts, on camping trips, and on restaurant menus nationwide, Kraft Heinz’ BOCA brand has long been a household name at the forefront of the meatless market. But while other veggie burger brands have embraced the soaring demand for dairy-free dining in recent years, the majority of the BOCA burgers and bowls lining grocery store shelves still contain unhealthy, cruelly produced cow’s milk.

In 2009, BOCA took a major, promising step forward by committing to dropping all eggs from its line after hearing from tens of thousands of consumers who were hungry for fully plant-based burgers through a campaign by Compassion Over Killing and other organizations. Yet today, although BOCA has recognized that “consumers are increasingly looking for plant-based options,” most of its meatless products contain cow’s milk. Join us in telling parent company Kraft Heinz that it’s time to ditch the dairy and make BOCA an all-vegan brand!

At least 60 percent of adults worldwide can’t digest cow’s milk. Millions more are cutting out milk not only for their own health, but also for the environment and for animals, who, as a recent Compassion Over Killing investigative video exposed, suffer a systematic cycle of cruelty in the dairy industry. On factory farms, dairy cows are impregnated by artificial insemination year after year; each newborn calf is taken from them shortly after birth so their milk can be sold for humans; and when their exhausted bodies can no longer produce milk, these mother cows are sent to slaughter because they’re no longer considered profitable.

As more and more Americans turn away from cow’s milk, dairy alternatives are flying off the shelves, with sales projected to reach $35 billion by 2024. To meet the meat-free, dairy-free demand, brands like Gardein, the Bill Gates-backed Beyond Meat, and Field Roast are already producing completely vegan burger lines, and even fast food giants like White Castle are dishing up plant-based patties. After hearing from consumers, meatless brand Lightlife also jumped aboard in 2017, announcing its transition to a 100% vegan line. If Lightlife can do it, why can’t BOCA?

A new report by international restaurant consultants Baum+Whiteman has named plant-based dining as the 2018 trend of the year, citing factors like a 257% increase between 2012 and 2016 in vegan-labeled food and drink products at grocery stores. BOCA is falling behind in this plant-based revolution--but it can reposition itself as an industry leader in this rapidly growing market by dropping dairy for good.

Join us today in telling Kraft Heinz that consumers are craving an all-vegan BOCA brand, and it’s time to ditch the dairy! 



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