With Animal Outlook’s new identify in full swing, now’s your last chance to get your hands on original Compassion Over Killing swag. And what better way to show it off than while leafleting for a kinder world? Help us achieve a fully vegan BOCA brand by ordering postcards TODAY--and get a free COK t-shirt or tote bag: Just email outreach@animaloutlook.org to get started.

The CEO of BOCA’s parent, Kraft Heinz, recently admitted that the brand has stagnated while competitors like Beyond and Impossible take center stage. He stated, “We were the first company introducing veggie burgers 15 years ago. But because we didn’t have a good vision about how the world would progress, Boca has not been a focused brand. And as a consequence, we never really took advantage of everything that is happening in this area.”

How can BOCA become a more focused, leading veggie burger brand? We have the solution: commit to a fully plant-based vision by ditching dairy.

Fully vegan competitors like the Beyond Burger are taking chain restaurants by storm while BOCA gets left in the dust. With cow’s milk sales curdling, it’s not surprising that dairy giant Kraft Heinz is now scrambling to ‘ketchup’ with more innovative competitors, as it’s still clinging to cow’s milk in several BOCA products.

The good news is that we’re almost there: In 2018, BOCA confirmed to Animal Outlook that most of its products are now vegan. Now we just need your help to push BOCA over the last hurdle to ditching cruel dairy and sparing thousands of cows from suffering on cruel, miserable factory farms.

Commit to leafleting outside a local grocery store or shopping center and snap some photos for us to share--and we’ll send you a free COK t-shirt or tote bag. But hurry: This is your last chance to snag the merch that memorializes the first 25 years of Compassion Over Killing, and supplies are limited.

Send a quick email to outreach@animaloutlook.org today to get started.

Thank you for standing strong with us for compassion.