Bring back Kool-Aid Points!

Recent signers:
Michael Smith and 19 others have signed recently.

The Issue

OHHHH YEAHHHHHH!!!! 

I remember hot Missouri summers playing outside, me and my brother would ride our bikes for HOURS then rush home and gulp down some of the most refreshing red drink on this planet. Kool-Aid. We were too young to worry about the perils of diabetes, all we cared was that we were happy, refreshed and had a lingering bright red mustache to last the rest of the day, some days those awesome mustaches were green, orange or even purplicious. But no matter what they served as a stark advertisement that OUR mom was the cool mom and let us indulge in the good stuff. 

Once the pitcher of delicious sweet nectar was filled and the little paper package was emptied, the next bit of excitement was cutting the little square off the back of the tiny little envelope.

KOOL-AID points.

Kool-Aid points came in various denominations but were always found on the bottom of the back of each Kool-Aid package. A point value was noted around the border with a drawing of the Kool-Aid man decorating the center.  Some were worth 2 points, some more than 40 points, and some of the Kool-Aid points were even extra fancy with a large portrait of the Kool-Aid man’s face! They were FUN! Either way, kids (and let’s face it, adults too) could collect those little squares and save them and in turn trade them in for some sweet Kool-Aid gear once enough points were collected. 

My mom as well (as many other moms, I’m sure) of the era probably had an envelope JUST for Kool-Aid points. Stored in the cabinet with the spices, or on top of the microwave. Once that envelope was filled we could mail them in hoping we had enough for the PRIZE of ALL PRIZES. The Kool-Aid pitcher with matching cups. It wasn’t much as far as 2022 economics is concerned, yet somehow that sweet nectar of the gods tasted 10x better in that big plastic Kool-Aid head and those little matching cups. 

I would LOVE for the makers of Kool-Aid, Kraft foods, Kraft/Heinz to consider the request to bring back Kool-Aid points, in this era of nostalgia, what better time to do so and bring back a little bit of childhood magic. Let us collect those points and earn some COOL swag for our efforts?

245

Recent signers:
Michael Smith and 19 others have signed recently.

The Issue

OHHHH YEAHHHHHH!!!! 

I remember hot Missouri summers playing outside, me and my brother would ride our bikes for HOURS then rush home and gulp down some of the most refreshing red drink on this planet. Kool-Aid. We were too young to worry about the perils of diabetes, all we cared was that we were happy, refreshed and had a lingering bright red mustache to last the rest of the day, some days those awesome mustaches were green, orange or even purplicious. But no matter what they served as a stark advertisement that OUR mom was the cool mom and let us indulge in the good stuff. 

Once the pitcher of delicious sweet nectar was filled and the little paper package was emptied, the next bit of excitement was cutting the little square off the back of the tiny little envelope.

KOOL-AID points.

Kool-Aid points came in various denominations but were always found on the bottom of the back of each Kool-Aid package. A point value was noted around the border with a drawing of the Kool-Aid man decorating the center.  Some were worth 2 points, some more than 40 points, and some of the Kool-Aid points were even extra fancy with a large portrait of the Kool-Aid man’s face! They were FUN! Either way, kids (and let’s face it, adults too) could collect those little squares and save them and in turn trade them in for some sweet Kool-Aid gear once enough points were collected. 

My mom as well (as many other moms, I’m sure) of the era probably had an envelope JUST for Kool-Aid points. Stored in the cabinet with the spices, or on top of the microwave. Once that envelope was filled we could mail them in hoping we had enough for the PRIZE of ALL PRIZES. The Kool-Aid pitcher with matching cups. It wasn’t much as far as 2022 economics is concerned, yet somehow that sweet nectar of the gods tasted 10x better in that big plastic Kool-Aid head and those little matching cups. 

I would LOVE for the makers of Kool-Aid, Kraft foods, Kraft/Heinz to consider the request to bring back Kool-Aid points, in this era of nostalgia, what better time to do so and bring back a little bit of childhood magic. Let us collect those points and earn some COOL swag for our efforts?

The Decision Makers

Kraft Foods
Kraft Foods
Kool-Aid
Kool-Aid

Supporter Voices

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Petition created on January 22, 2022