A Cornucopia Institute report found that many “natural” cereal brands, like Kashi, owned by Kellogg, contain surprisingly high levels of GMOs and carcinogenic and hormone-disrupting pesticide residues, despite being marketed and priced as a premium, healthier product. The report illuminated what many consumers may not realize - that there is in fact no U.S. Food and Drug Administration (FDA) regulation behind the use of the label “natural” on a cereal box.

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