Now let's get over to https://www.thunderclap.it/projects/23871-give-us-amazonfamilyus and put the pressure on Amazon. Call +1 (212) 632 2239 or email kevin.mccormack@wpp.com & tell them to change @Amazon Mom to #amazonfamilyus http://bit.ly/Amazonfamily @wpp They are one of the advertising agencies Amazon uses, perhaps they can help wake up Amazon.