Ipsy features so many vegan and cruelty free items in their bags and for sale on their website. However, it isn't guaranteed to get a fully vegan and cruelty free bag. You might be supporting and receiving items from companies who test on animals. If Ipsy had a vegan and cruelty free bag, it would show the demand of vegan and cruelty free products and they would win back more of their customers. Plus, it would show companies that consumers are interested in vegan and cruelty free products.