What is the best way for Olympic Athletes to instantly connect with their fans? Social Media.
Naturally, athletes lucky enough to have good sponsors turn to social media to promote their sponsors whether it be a certain javelin thrower tweeting a picture wearing Nike shorts and a sports bra, or a track star uploading a picture of their shoes. However, the IOC prohibits athletes from promoting their sponsors, and athletes who violate the rule are subject to sanction and even being removed from the Olympics altogether.
This prohibition on Olympic Athletes must be abolished. ATHLETES DO NOT EXIST BECAUSE OF COMMITTEES, RATHER COMMITTEES EXIST BECAUSE OF ATHLETES.
Rule 40's absurdity is only magnified in the context of social media where as a fan one must proactively seek out their favorite athletes, or in one context "follow" their favorite javelin throwing athlete, then click a link posted by that athlete to see a picture of her in Nike shorts, which is far less abrasive and intrusive then stopping in the middle of live competition in order to bombard viewers with annoying t.v. commercials. Although it sounds inconsistent with amateur, unless athletes are state sponsored, truly amateur athletes depend on private sponsors in order to fund their years of training and international competition just to prepare for the Olympics, is it to much to let these athletes give acknowledgement on their private social network accounts to the sponsors who have supported the athletes for their entire careers, after all would you stop an Olympic athlete for giving thanks to their mom or dad just because their mom or dad paid for their training, travel or gear?