Petition Closed

Sustainable thinking and sustainable business practices have come a long way in the past 20 years. But there's still a ton of room for improvement. Sustainability should be a core part of all business school programs.

Some leading European professors and students have triggered a strong push for wider and deeper incorporation of sustainability into business schools in Europe. And one of the three leading business school associations in the world, Europe's">EFMD, is pushing business school deans and executives to bring this into their programs more.

But, for a much larger impact, the other two leading business school associations, the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs, could do the same. Ask these associations to follow EFMD's lead by signing the petition below today.


Letter to
AACSB President and CEO John J. Fernandes
Association of MBAs President Sir Paul Judge
Association of MBAs Chief Executive Sharon Bamford
and 2 others
AACSB Chair Andrew J. Policano
AACSB Vice Chair Jan R. Williams
Business schools need to incorporate a full range of sustainability initiatives into their curricula. They need to go beyond adding it in superficially. Will you help them to do so?

By focusing on the symptoms of unsustainable acitivity (e.g.: CO2 , resource depletion, job loss, pollution, etc) the cause (waste creation) is being ignored.

You represent the most influential business school accreditation associations in the world and each of you has a tremendous impact on business school standards.

Organizations such as the EFMD have been pushing business school deans and executives to incorporate more in-depth sustainability into their curricula with the help of leading sustainability pioneers, including Walter R. Stahel and Jonathan T. Scott.

Indeed, a wide assortment of acclaimed, business-related, sustainability materials (mostly free) has been created by these (and numerous other) individuals that demonstrates the importance of sustainability initiatives. Walter Stahel has been helping companies maximize resources and profits for over 30 years and has shown many others how it can be done, but broader sharing of this knowledge could go a long way.

Will you help the business schools under your code of standards move beyond endless talk about carbon emissions? Will you help both large and small businesses facilitate long-term wealth generation, job creation and resource maximization? You can help make true sustainability (i.e. the capacity to continue into the long-term) a core portion of business school curricula.

You can respond to this petition by agreeing to have a conversation with professor Scott and committing to incorporating long-term sustainability language into your code of standards.