Hindustan Pencils : Wake up and remove the label 'skin' please
We all learnt to write our first ‘a’, ‘b’ and ‘c’s with those red-and-black striped ‘Natraj’ pencils manufactured by Hindustan Pencils. In fact many generations have, since 1958.
With their Nataraj labeled erasers, sharpeners, scales and pencils, they manufactured stationery that helped millions of children across the country to learn their first alphabets.
However, their Colourama crayons lead to something completely opposite.
Their “skin” colored label imparts a very wrong idea - little children grow up mistaking a “light peach shade”, for the universal shade of “skin”. This creates difficulties for them to appreciate different skin colours of other children around them.
What’s even worse? Hindustan Pencils thinks they aren’t doing anything wrong.
We approached the District Consumer Forum asking Hindustan Pencils to change this labelling and they shockingly refused and denied that their labelling was misleading. They also distastefully said that the label didn’t specify “human skin colour” but merely “skin colour”.
We need to tell the company that giving our children incorrect information is wrong.
As an old and reputed company, Hindustan Pencils will be sensitive to demands from its customers. If thousands of people sign this petition, they will be compelled to listen to us.
Lets join hands to create an awareness-filled future for our children and give them the right values. Sign my petition and share it with your friends.
- Hindustan Pencils Pvt. Ltd.
Your mission you say is ‘delighting consumers with globally recognized stationery’. While I do not doubt the quality of your products, I want to know how you expect people in Kenya, Myanmar, Bangladesh and especially India to ‘delightfully’ accept and consume your stationery while they are being made to feel inferior about their own skin colour?
In a country with as many skin tones as ours, labeling one particular shade as ‘skin’ colour and that shade in turn being used to represent skin in all human caricatures unknowingly, subconsciously deepens the fair and lovely syndrome at a very tender age. This has serious social consequences.
I understand that labeling of a particular shade as 'nude/skin/flesh' is widely practiced by various other companies too but being the home company which over the years has so generously played a role in shaping the childhood of several Indians, we urge you to wake up to the diversity of skin colours and understand the impact caused when one shade alone is labeled as 'skin'!
We request you to kindly change the label to something which helps in the bigger goal of ending ‘rangbhed’ in our country.
Today: Brown n' Proud is counting on you
Brown n' Proud needs your help with “Hindustan Pencils : Wake up and remove the label 'skin' please”. Join Brown n' Proud and 3,213 supporters today.