Petition Closed
Petitioning City Editor, Pottstown Mercury Tony Phyrillas and 4 others
2 responses

Heineken, Their Advertising Staff, and A&E Television: Stop running Heineken's 'The Voyage' commercial that depicts animal sacrifice

Animal cruelty, abuse and sacrifice should not be promoted as fun.  Although in Heineken's commercial the goat does not actually get sacrificed, all the symbolic symbols are there.

Most people are not aware of the real goat sacrifices in India and the following links are only to prove that indeed goat sacrifice is real.  

http://www.aolnews.com/2010/10/17/goat-sacrifice-sets-off-fatal-stampede-in-india/

Goat sacrifice in India's temples from Wikipedia:

http://en.wikipedia.org/wiki/Animal_sacrifice_in_Hinduism

Here is a petition to stop all animal sacrifices in India.... http://www.change.org/en-IN/petitions/ban-animal-sacrifice-in-all-hindu-s-temples-in-india-naresh-kadyan#

 

Caution graphic violence of woman sacrificing goat in India's temple

https://www.youtube.com/watch?v=unRBOrj3qOI

Also, Heineken banners were in the past seen at dog fights, but the company stated this was an accident that they weren't taken down in time.   But, seeing this new Voyage commercial confirms that the banners at the dog fight and this new goat sacrificing commercial could possibly not be by accident.  The Advertising agency and Heineken should very publicly apologize and the commercial should be taken off the air.

 

 

Letter to
City Editor, Pottstown Mercury Tony Phyrillas
KYW news Carol Erickson
President, Ad Sales - A&E Television Networks Mel Berning
and 2 others
Senior Vice President, Chief Corporate Relations Officer - HeinekenUSA Stacey Tank
HLN Headline News Jane Valeze-Mitchel
Stop running Heineken's The Vacation commercial that depicts animal cruelty, abuse and sacrifice! At first the commercial seems bright and fun to watch, but I then realized the underlying message of animal (goat) sacrifice. In India it is a practice to sacrifice goats at the temples and also at roadside.

This commercial just proves to me and to others that Heineken is after every niche in their sales market, including marketing to those who like to watch and/or practice animal abuse.

Heineken banners were in the past seen at dog fights, but the company stated this was an accident that they weren't taken down in time. But, seeing this new Voyage commercial confirms that the banners at the dog fight and this new goat sacrificing commercial could possibly not be by accident. The Advertising agency and Heineken should very publicly apologize and the commercial should be taken off the air.