Hasbro, Inc.: Please include more female characters into your Transformers properties.

The Issue

The vast majority of the existing Transformers characters are male and there is a demand and need for more female characters by consumers of both genders. Hasbro is representing over 50% of consumers with less than 10% of their characters and this needs to be fixed.  The idea that Transformers are "little boys' toys" is an outdated and harmful notion.  More female representation in the Transformers properties is wanted and needed.

This petition had 3,841 supporters

The Issue

The vast majority of the existing Transformers characters are male and there is a demand and need for more female characters by consumers of both genders. Hasbro is representing over 50% of consumers with less than 10% of their characters and this needs to be fixed.  The idea that Transformers are "little boys' toys" is an outdated and harmful notion.  More female representation in the Transformers properties is wanted and needed.

The Decision Makers

Hasbro, Inc.
Hasbro, Inc.
Consumer Affairs
Debbie Hancock
Debbie Hancock
Vice President, Investor Relations Hasbro, Inc.
Brian D. Goldner
Brian D. Goldner
CEO, Hasbro
Billy Lagor
Billy Lagor
Senior Vice President of US Marketing, Hasbro
Eric Nyman
Eric Nyman
Senior Vice President of Marketing at Hasbro, Inc

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