Petition Closed
Petitioning Consumer Affairs Hasbro, Inc. and 7 others

Hasbro, Inc.: Please include more female characters into your Transformers properties.

The vast majority of the existing Transformers characters are male and there is a demand and need for more female characters by consumers of both genders. Hasbro is representing over 50% of consumers with less than 10% of their characters and this needs to be fixed.  The idea that Transformers are "little boys' toys" is an outdated and harmful notion.  More female representation in the Transformers properties is wanted and needed.

This petition was delivered to:
  • Consumer Affairs
    Hasbro, Inc.
  • Vice President, Investor Relations Hasbro, Inc.
    Debbie Hancock
  • CEO, Hasbro
    Brian D. Goldner
  • Senior Vice President of US Marketing, Hasbro
    Billy Lagor
  • Senior Vice President of Marketing at Hasbro, Inc
    Eric Nyman
  • Hasbro Media Center
  • HUB Support
    The HUB
  • Media Contact, Hasbro Hasbro PR
    Daniel Benkwitt

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