Caviar (marketed by species name or as Kaluga, Osetra, Sevruga or Karaburun caviar) from some of the fifteen petitioned sturgeon species is currently sold through Amazon.com by a number of vendors. Many of these products are marketed as farm-raised or environmentally friendly. But sturgeon farming is replacing the planet’s natural populations of sturgeon with a commodified or captive population. Moreover, sturgeon farming makes it possible to illegally kill free-living sturgeon and pass the parts off as farm-raised. The sturgeon market also creates an incentive to catch free-living, mature fish as breeding stock.